Custom Teddy Bear

Every baby ends up with one. The soft toy that goes everywhere, that gets a name nobody planned on giving it, that shows up in every early photo and somehow survives all of it. This is the one that was made to be that.

The Custom Teddy Bear is a baby bunny, knitted from soft non-toxic polyester with no plastic anywhere in it, which matters more than most gift descriptions admit. At 30 cm it is exactly the right size for small arms that are still figuring out how to hold things, substantial enough to cuddle properly and light enough to carry everywhere without anyone noticing the weight of it.

The personalization is what makes it cross from lovely to completely theirs. A name, a detail, something that means this bunny was always going to belong to this specific baby and no one else. It goes from being a soft toy to being their soft toy, which is a different thing entirely.

The knitting gives it a texture that photographs warmly and feels exactly right against newborn skin. No hard edges, no plastic parts, nothing that needs to be removed before it goes into the crib. Just soft, safe and entirely ready from the moment it arrives.

Wash it on a normal machine cycle when the time comes. And the time will come, because the best soft toys always need washing eventually.

• Personalized Baby Bunny Teddy Bear